“For independent hotels that want to compete at flagship scale. We bring boutique and lifestyle operators the analytical rigor, forecasting discipline, and commercial leadership of major brands — without the corporate overhead or black-box complexity. With 25+ years of revenue strategy across independent, lifestyle and luxury hotels, VR Hospitality Group turns occupancy and rate from results you react to into a strategy you control.”
— Commercial & Revenue Management Specialists

Turning occupancy and rate from results you react to into a strategy you control.

Independent owners and small operators get flagship-level revenue strategy and commercial discipline — without the overhead of a corporate brand structure.

Explore Services
— What We Do

A full commercial function, sized to independent operators.

01Audit & Strategy

Commercial Diagnostics

Structured audit of pricing, distribution, and commercial process — surfacing where value is quietly leaking.

02Embedded / Retainer

RM-as-a-Service

Embedded, remote revenue management delivering day-to-day forecasting, pricing rigor, and channel discipline.

03Executive Leadership

Fractional Commercial Director

Executive-level commercial leadership aligned with ownership, budgets, and asset strategy.

04Pre-Opening

Hotel Lifecycle Support

Pre-opening and conversion planning that shortens the runway to stabilized performance.

05Tech & Distribution

Commercial Project Management

End-to-end management for tech-stack implementation, rate architecture, and distribution overhauls.

06Capability Building

Corporate Workshops

Contextualized commercial training built from decades of developing hospitality talent.

— Our Mission

Demystifying revenue management for independent hotels.

VR Hospitality Group was born from a simple frustration: independent owners are routinely handed institutional-grade problems and expected to solve them with fragmented tools, opaque reporting, and off-the-shelf advice.

We exist to close that gap — bringing the analytical rigor of major brand revenue teams into independent operations, without the layers of process that slow decisions to a crawl. Leadership is driven by Varun Raikhy, whose 25+ years across independent boutiques, lifestyle collections, and luxury hotels shape everything we build for our partners.

25+Years Experience
100%Independent Focus
FlagshipScale Rigor
Varun Raikhy — Founder & Principal
Varun Raikhy FOUNDER & PRINCIPAL